Friday, October 21, 2011

Crescent Processing Company: How they Have Grown So Big

Crescent Processing Company is a company based in Texas, where they service to a lot of entrepreneurs all over the different states. The company can process payments for credit cards, debit cards, checks, and gift cards. Aside from handling payment transactions, the company also offers and introduces the use of electronic signature.

There had been a lot of effective strategies applied for the company to achieve its stand as a company today. Not only do they cater to malls and shops, but also provides quality services to petroleum businesses and transportation as well. The company's client base continues to grow, with about 1,500 new ones being added monthly.

From all these expansion and business growth, there are truly a lot of determinants that enabled the company to succeed. How was it able to attract and retain so many clients within just a few years of its existence? Among the great possible answers to curious questions, the client's trust on the company has earned them their position today.

Trust is considered to be a foundation of company name and image. Any entrepreneur knows how important company image is to any business, so they learn to find more ways for their clients to rely on them whole-heartedly. And this is exactly what Crescent Processing Company has done since it started in 2006: the company has made sure that its clients are always satisfied with the services it provides.

What were the steps that made the company provide customer satisfaction? Why do businesses choose the company for their payment processing needs? Surely, there are reasons behind all these.

The company makes sure to create a first impression that lasts. The company is also concerned with the quality of the service they render, not only focusing on how they are viewed as a company in general. Therefore, there has been an implementation of a unique strategy for sales that entices more clients for the company.

Additionally, a total of 300 sales representatives are placed in all the places in the United States. These sales agents meet with around 600 potential clients each day armed with video presentations explaining what the company does and what the benefits of using its services are. Through the sales agents' hard work and motivation, there are more clients that are joining the company.

One of the things that the company's clients love is that it provides them with all the processing equipment they need – for free. All the other essential tools and sub-equipments come along with the entire free package. For ensured customer loyalty, gift cards that the company provides to establishments will also enable its customers to stay purchasing on their businesses using the same card.

Because of the free processing equipment, all the company's clients are able to process payments similarly. Similar processing platforms are rendered and utilized to ensure convenience and efficacy. This proves advantageous to both the company and its clients: the company is able to provide a better service, which the clients benefit from.

Both parties will benefit from the entire transaction. And the company has continued to grow and expand because of this. And the company has been successful, thanks to their clients who trust them completely.

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